Jacob Binnie - Founder - Subbb

Breakfast with founders 🥐 Yesterday I met with Jacob Binnie

Jacob is the founder of Subbb - a platform to launch and manage paid communities in seconds.

I actually reached to Jacob to grab breakfast after coming across his YouTube channel 'Jacob Sucks At Code'. He's been documenting his journey as a developer and today as a founder! 

We discussed:

- Life as a content creator - balancing out authenticity, interesting content and importantly something that comes across as valuable to your audience. If it's not valuable, why are we creating?

- When life 'throws' you lemons, it's time to mobilise and tap into your unlocked potential. Jacob has done exactly that from starting the year in New York as a CTO, to that business falling through just as he'd signed an apartment lease, to moving to London all whilst building Subbb in the last few months and raising $250k+ at the same time! True display of tapping into knowledge, skills, network and resources.

- User-built products. You have to stay close to your customers to build a sticky product that your customers love. Even better, Jacob has built an audience and a community so can stay pretty close to the pain points within his own use cases.

 You have to stay close to your customers to build a sticky product that your customers love.

- Pricing is key. Not everything needs to be a subscription, but neither does every user need to be charged. Freemium models have their place too, which can help with user-led building in the early days.

I also learnt from Jacob some of the very clever 'founder-hustle' tactics he's had to use to be able to build platform that achieves outcomes that others haven't been able to so far. 

I won't share, but I really admired the tenacity to not stop at 'that's not possible'.